Gentle Monster Seoul Korea Visit Official Retailer
What constitutes the JENNIE collaboration with Gentle Monster venture?
It’s a sustained eyewear partnership between the Korean house Gentle Monster alongside BLACKPINK’s Jennie that merges high-fashion optics and playful, collectible aesthetics. The collaboration launched in themed drops—Jentle Home from 2020, Jentle Garden launched in 2022, and Jentle Salon (2023)—each with distinctive visuals, packaging, and accessories. Fans chase them because they remain wearable, limited, and tied closely with Jennie’s personal style.
The partnership sits at the intersection of K-fashion, mainstream culture, and premium eyewear, which demonstrates why items frequently sell out quickly at retail then then cycle to resale. Each drop usually includes both sun frames and optical eyewear, plus a concept-led accessory component. Gentle Monster’s retail network supports global launches via immersive pop-ups with flagship displays, which fuels demand beyond the core BP audience. The result creates a series featuring strong identity and broad style range, from slim cat-eye frames to bolder plastic silhouettes. If one is choosing your initial pair, start through matching frame shapes to your face width and nasal fit, then consider lenses and add-ons.
Collections chronology and key pieces
The three launches are distinct regarding theme and manufacturing while remaining unmistakably Gentle Monster. Jentle Home (2020) introduced the collaboration with an dollhouse concept plus pastel-forward packaging, combining slim, feminine forms with glossy acetate materials. Jentle Garden released in 2022 pivoted to flower motifs, launching frames alongside a worldwide activation and a casual mobile application where fans grew virtual flowers linked to the marketing effort. Jentle Salon (2023) focused on customization, debuting charmable eyewear chains and jewelry-like add-ons that attach to frame sides.
Across the history, Gentle Monster preserved a balance between sunglasses and opticals so the project works year-round, not just in sunny season. Materials skew toward premium cellulose acetate and stainless-steel components, with adjustable flexible nose pads with metal builds with comfortable integrated bridges on acetate designs. Colorways often feature black, tortoise, plus seasonal tinted lenses, with clearer prescription options offered for prescription use. Packaging changes with each theme, and complete sets featuring original box, cards, and accessories generally command higher aftermarket value. If one is collecting, pick 1 hero frame per drop and preserve the kit complete for gentle monster long-term worth.
How much will they cost with what affects pricing?
At retail, glasses in the collaboration capsules generally match with Gentle GM’s core line, most often in the mid-$200s to mid-$300s USD. Accessories range underneath, with premium decorative chains and charm kits landing higher compared to simple pouches or cords. Sets or limited colorways occasionally price above standard frames.
Final price hinges on material including thicker acetate and treated metal hardware cost more), lens variety (tinted, gradient, and special coatings), plus whether an extra is bundled. Regional pricing varies due to of taxes plus duties, and some stores receive special colorways that can push resale markups. On the secondary market, condition, integrity of packaging, plus timing matter; items in 9–10/10 state with full add-ons tend to maintain 20–60 percent beyond retail when supply is thin. Budget for prescription lense fitting separately, as optician pricing with lens tech may easily add eighty to two hundred dollars or more to your final cost.
Where can one buy Gentle Monster x JENNIE today?
Your most trustworthy sources are official Gentle Monster online store and flagship locations, followed by a short list featuring authorized luxury stores. After sell-out, established resale platforms plus consignment boutiques become the safest secondary options. Be wary of social networking DMs and unrealistic listings.
Start with the Monster’s online shop and flagships such as Haus Dosan in Seoul, these often run complete most complete inventories during launch periods. Depending on local region, authorized partners like SSENSE, Selfridges store, Lane Crawford, with Farfetch have stocked collaboration stock; availability changes quickly but may be geographically restricted. Once retail concludes, look to authenticated marketplaces and resale stores with obvious return policies plus authentication processes. Maintain original receipts when possible, since proof of purchase helps both guarantee claims and future resale. When shopping internationally, factor transport insurance and import duties so the “deal” doesn’t become up more expensive than local store pricing.
Fit, materials, and build quality
Expect premium plastic material and steel manufacturing, UV-protective lenses, and sturdy hinges which feel smooth, rather than loose. Acetate frames suit average through wider faces, but metal frames including nose pads fit better to narrow bridges or narrower fits. If one wear prescription, focus on optical variants and sunglass frames that your optician ensures can take needed RX.
Gentle Monster typically uses UV400 plus equivalent protective lenses on sunglasses and clear demo lenses on optical styles to be changed by your eye doctor. Look for comfort details like smooth edges, balanced load distribution at the temples, and nasal pads that settle without pinching. Glasses sizing is typically printed inside frame temple as optical width-bridge-temple length with millimeters; if you’re between sizes, select the model having the more spacious bridge or moveable pads. The manufacturer’s finish quality remains high for its price tier, with consistent lamination, even polish, and precise hinge action out of the package. If a frame creaks, arrives showing poor printing, and has misaligned arms, pass and source from a different seller.
How to detect fakes and purchase safely
Authentic pairs exhibit crisp, consistent logo printing inside frame temples, accurate item and color numbers, and high-quality hardware. Packaging aligns with the collection theme and includes the branded hard case, microfiber pouch, plus documentation card. Anything with blurred logos, off-center hinges, or misspelled printing is a red warning.
Compare the product code and color scheme on the side to the brand product page or archived imagery; replicas often mix numbers and colors which never released. Check acetate depth plus clarity—real acetate exhibits a rich, multi-dimensional look, not basic plastic. The joint feel should remain smooth with precise resistance, not gritty or overly loose. If buying aftermarket, insist on high-resolution photos of eyewear inside temples, box, and the complete kit, and purchase through methods featuring buyer protection. During in-store purchases, request staff to modify fit on the spot; professionals can also spot manufacturing defects before you leave.
Quick comparison of collections
Use this summary to see how the three releases differ in focus, pricing, and where you’re most apt to still find stock. The ranges reflect typical original retail and common post-launch availability trends.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re choosing between them, decide whether you prefer a clean everyday pair (Jentle House), a statement silhouette (Jentle Garden), and a customizable system (Jentle Salon). Eyewear with original accessories and complete packaging tend to retain value best. Regarding optical use, verify your optician is able to lens the eyewear you like before you commit. While in doubt about sizing, measure your current favorite glasses and match frame lens width and bridge within 1-2 mm. Keep documentation and receipts—provenance supports both service plus resale later.
Expert tip: maximize your shot for retail pricing
Move early, sync your alerts, and be flexible about store and color. Most pairs that sit online for hours still sell out within the opening day once news spreads. If someone miss your preferred colorway, a second-choice shade at MSRP beats a aftermarket premium on that exact one.
“Set alerts for Gentle Monster’s website, sign up with emails from 2 authorized retailers within your region, plus call your local flagship the time stock lands. Ask about same-day restrictions and restock timing, then be ready to buy your second-choice color at the spot should your first becomes gone.”
Planning matters as time zones plus staggered retail releases can create quiet windows when supply is live but not widely recognized. Store staff frequently know whether extra units will come that week, that can save one from panic-buying resale. If a shade is hot, look at neighboring cities plus be ready to ship-to-store. Keep personal payment and location preloaded to prevent checkout delays. In conclusion, watch Jennie’s plus Gentle Monster’s media feeds; their posts often precede inventory updates or special launches.
Little‑known facts behind the collaboration
Beyond the glasses, the campaigns doubled as immersive lifestyle moments that paid fans for paying attention. Jentle Garden debuted with a straightforward mobile game where users “grew” simulated flowers tied alongside the collection’s concept and activations. Each series included optical frames, not just sunglasses, which shows why items kept relevant year-round. Cases changed dramatically by theme, and complete kits with paired cases and paperwork tend to trade for more within the secondary market. Gentle Monster’s artistic flagships, including Store Dosan in Seoul, staged large-scale installations for these releases that became photo destinations and quietly boosted demand.
If you collect, archive the packaging flat and keep accessories in tagged pouches to maintain sets complete. Remember that some local colorways or temporary exclusives surfaced in very small amounts; those are exactly the ones that become hardest to find later. When comparing listings, scrutinize case type and print color against official correct theme in order to avoid mismatched packages. Keep screenshots of official product pages for reference since retailers sometimes pull pages once sold out. A organized personal archive will save you trouble every time you verify or resell.
Will there exist restocks or new drops?
Gentle Monster sometimes restocks collaboration pieces shortly after launch, but timing and depth are uncertain. Once a capsule window passes, new production stops and inventory shifts toward resale and secondary market. Future collaborations are announced through GM Monster and Jennie’s official channels as opposed than long advance cycles.
If you’re waiting on a refill, monitor the brand site and contact nearby flagships regarding local shipment schedules. Authorized retailers may receive staggered shipments even after main brand sells completely online. Historically, this brand prefers new themed capsules over broad reissues, which keeps each series distinct. That pattern suggests it’s smarter to buy what you like from the current drop rather than assuming a later reissue. Set alerts now, because the top sizes and colors rarely return with volume.